OTO-MOTO.
We created a new communications platform designed to emotionally engage the audience.
the challenge.
Looking for a car is more than just browsing ads. It's a lot of doubts, emotions and a need for certainty. After years of communication based on rational arguments, Otomoto needed a new way to reach potential customers.
the solution.
Otomoto is a service that can help with making the right decision related to buying a car. We told this story in TV spots and in a digital campaign – through 5 short videos created by our in-house animation department. We were also entrusted with comprehensive care of social media channels. Our activities were interrupted by the pandemic, which caused unexpected restrictions. However, we remembered the positive emotions and quickly adapted the communication to the new circumstances, creating, for example, the first gallery of "beautifully unwashed cars" together with the users.
Otomoto needed a new way to reach potential customers.
12,2 mln.
views of the spot on YouTube
6 mln.
viewers of the spots on Facebook
More than 1k.
responses to contest posts on SoMe
the summary.
Otomoto is constantly changing. The platform we have created allows us to emotionally engage potential customers, adapt changes and tell the story globally to all branches of the service in Europe.
other realizations.
Samsung.
We prepared a creative idea and were responsible for the production of the advertising spot, graphic materials and the competition website with the participation of the brand ambassador - Wojtek Sokół.
Tymbark.
We have successfully introduced a new product of the brand on the Polish, Romanian and Hungarian markets!
Green Cell.
We have prepared the implementation of a new product of the Green Cell brand.
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