Samsung.
We prepared the creative idea and were responsible for the production of the advertising spot, graphic materials and the contest website with the participation of brand ambassador, Wojtek Sokół.
the challenge.
The task was to present Samsung Galaxy products and their functionality, as well as emphasize the comfort of using the entire ecosystem of devices. All in a festive context and with known rapper Wojtek Sokół in the lead role.
the solution.
We identified what these components have in common: NOTHING. "Nothing" is the title of Wojtek Sokół's LP and a typical Polish answer to the question "what do you want for Christmas?". And above all - NOTHING should disrupt the magic of Christmas - just as NOTHING disrupts switching between Samsung Galaxy devices.
The campaign included digital activities on YouTube and VOD platforms, social media promotion, as well as activation on a dedicated contest website.
"Nothing" is the title of Wojtek Sokół's LP and a typical Polish answer to the question "what do you want for Christmas?”
15 mln.
views of the spot
40 mln.
reach of the users
8%
increase in Brand Attitudes - original, distinctive brand
11%
increase in Equity Metrics - brand relationship
10%
increase in "I want to be associated with this brand"
the summary.
The digital campaign ran for 3 weeks. We combined tools influencing the image objective (standard storytelling) and the tactical objective of presenting the brand's products in detail (activation mechanics). This allowed us not only to deepen the relationship with the brand and draw the viewer's attention to the functionalities of the Samsung ecosystem, but also to evoke warm holiday feelings.
other realizations.
Nutella.
In a comprehensive way, we organized a nationwide activation campaign “Nutella® loves Poland”.
Tic Tac.
On the occasion of half a century of the Tic Tac brand, we told the story of the iconic dragees with the help of a consumer lottery.
Tymbark.
We have successfully introduced a new product of the brand on the Polish, Romanian and Hungarian markets!
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