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Szlach-etna Paczka.

We’ve been breaking records together 3 years in a row!

Zdjęcie zespołu agencji Hand Made, który pakuje prezenty w ramach akcji Szlachetna Paczka.

the challenge.

COVID-19 pandemic, but also the after-COVID reality. The war in Ukraine. These are events that made Poles tired of helping. Unfortunately, the number of people in need increased significantly, but Poles felt they no longer had anything to share....

the solution.

We have been working with the Stowarzyszenie Wiosna association and Szlachetna Paczka (Noble Parcel) initiative on a pro bono basis, supporting the institutions strategically and creatively for the past 3 years.

In 2020, we introduced a new communication platform responding to the concerns of Poles. We raise awareness of how many people are in a much more difficult situation than the average Pole, and how much help they need.

Fragment spotu reklamowego Szlachetnej Paczki prezentujący matkę pomagającą synowi wstać.
Fragment spotu reklamowego Szlachetnej Paczki prezentujący rodzinę siedzącą przy stole.
Logotyp konkursu branżowego Effie Awards Poland.

Campaign awarded in the competition Effie Awards 2020.


of families in need receive help each year

180 mln zł.

The total value of parcels

Logotyp organizacji Szlachetna Paczka.

the summary.

Our activities for Szlachetna Paczka have been recognized by the jury of one of the most important industry competitions – Effie Awards Poland. Our cooperation with the partners has been allowing us to break records every year. With each collection round, we have delivered aid to all of the families in need. The number of volunteers involved and the funds donated to the association is also growing every year.

other realizations.