This is the second installment of the brand's summer activation, which Hand Made is responsible for preparing and communicating. The TV lottery is promoted by a spot produced in the agency's in-house studio.

‍

“Refresh your summer with music” is a campaign that introduces a new limited-edition Tic Tac Peachy Passion flavor. The sweepstakes includes VIP tickets to the Lollapalooza Berlin festival along with vouchers for accommodation and JBL-branded music equipment. The campaign runs until June 22.

‍

Hand Made is responsible for the comprehensive organization of the sweepstakes, including: adaptation and design of graphic materials, POS and landing page. The agency was also tasked with developing the script, production and post-production of the 15" TV spot, as well as communicating the campaign in social media and digital. The video was based on global footage from the previous edition of the Lollapalooza Berlin festival and was produced in the agency's in-house production studio.

The Tic Tac® brand and Hand Made agency have been working together continuously since 2017. Hand Made handles Tic Tac®'s biggest activities in Poland, is responsible for handling the brand's social media and provides ongoing strategic and creative support. The agency designed the communication of the most recognizable campaigns - “50th birthday of the Tic Tac brand”, "Find your taste. There's a Tic Tac for everyone“ or the ”Refresh the moments with good Tic Tac energy" campaign, which was supported by Joanna Koroniewska and Maciej Dowbor.

Tic Tac® is a brand founded in 1969 and owned by the Ferrero Group. It takes its name from the distinctive rattling sound made when you shake the iconic packaging of the iconic candy bars. Tic Tac® is available in a variety of flavors and is by far one of the most popular confectionery products in the world.

Hand Made has been designing smart marketing solutions across all key channels for 19 years. The agency provides full-service strategic, creative and production support. Hand Made's effectiveness is confirmed by awards, industry reports and client evaluations, including being named four times among the best Polish advertising agencies in the Media & Marketing Polska report.