The agency has prepared the latest commercial for the Linomag brand. Hand Made is responsible for the script and supervising the production of the spot for television and digital.

The challenge was to develop a unique brand hero that resonates authentically and naturally with the recipients of the drug. The key aspect was to create a character close to the everyday experiences of the target group — women 45+, for whom the priority is to take care of the home and family.

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We used the figure of Mother Nature - a calm, confident and full of warmth nanny who perfectly knows how to care for her skin. The character inspires confidence and soothes with the mere presence. Just like Linomag, which is a drug straight from her medicine cabinet. By reaching for it, Mother Nature uses the power of flaxseed oil and omega acids, natural ingredients with proven efficacy and safety.

Zofia Tarnawczyk
Senior Copywriter at Hand Made

Hand Made is responsible for the idea and implementation supervision. The director of the spot was Dobromił Sudak, the cinematographer Maciej Ryter, and the producer was Wiktor Przybylski. The production manager was Katarzyna Ferenc.

Hand Made has been designing real marketing solutions across all key channels for 19 years. The agency provides full-service strategic, creative and production support. Hand Made's effectiveness is confirmed by awards, industry reports and client evaluations - including being named four times among the best Polish advertising agencies in the Media & Marketing Polska report.