The ALDI AtoM app turns four years old. Since its inception, the Hand Made agency has been responsible for communication and content.

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Hand Made has been supporting communication activities in the application of ALDI AtoM internal structures for four years. The agency's task is to develop a creative concept, create content, moderate and prepare contests and custom actions aimed at employees.

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ALDI AtoM is much more than a communication tool, providing access to company information. It is a handy compendium of knowledge, a space for integration and experience sharing. It's a platform for everyday use, where every user - regardless of their position and the nature of their work - has a voice. I am very happy that together with the Hand Made agency we can develop ALDI AtoM for four years now!

Grzegorz Pikuliński
Aldi Junior Internal Communications Manager

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The purpose of the app is to communicate transparently with the team on a daily basis. It's a quick channel to share information that goes straight to all employees.

ALDI in Poland has more than 370 stores and employs more than 4,800 people. The company is committed to long-term, fair and reliable business relationships with its suppliers and to meeting the requirements of a socially responsible company. The new brand slogan is “Once ALDI, always SOMETHING from ALDI,” because favorite products are eagerly returned for. ALDI Poland is part of the ALDI Nord Group of Companies - one of the leading international retailers. The company offers customers in eight European countries high-quality products at the lowest possible price. The key to the success of the ALDI Nord Group is its team of more than 86,000 employees working in Belgium, France, Germany, Luxembourg, the Netherlands, Poland, Portugal and Spain. Read more at www.aldi.pl.

Hand Made has been designing smart marketing solutions across all key channels for 19 years. The agency provides full-service strategic, creative and production support. Hand Made's effectiveness is confirmed by awards, industry reports and client evaluations, including being named four times among the best Polish advertising agencies in the Media & Marketing Polska report.