Lisner.
We felt the Sleekness of the North and designed a nationwide sweepstakes for the Lisner brand.
the challenge.
The main goal of the campaign was to create a sweepstakes mechanism that is familiar to consumers. Being aware that our target audience is the so-called “light user”, i.e. a person who uses the product occasionally, we faced a challenge: how to effectively encourage them to engage in interaction with the brand.
solution.
We designed a sweepstakes that was not only intuitive for users, but also effective in capturing their attention. To increase engagement, we added interactive elements, such as an online game available when registering a receipt on the site. The goal: to immerse the user even more deeply into the brand's world! The campaign was supported by intensive promotional activities in digital and television, which further reinforced the message.
To increase engagement, we added interactive elements such as an online game available when registering a receipt on the site.
the summary.
The campaign not only increased sales, but built a lasting relationship with consumers. Longer time spent on the website, positive comments from users and engagement with interactive elements, translated into increased interest in the Lisner brand. A properly planned strategy of digital and TV activities further strengthened Lisner's brand image.
other realizations.
Samsung.
We prepared the creative idea and were responsible for the production of the advertising spot, graphic materials and the competition website with the brand ambassador Wojtek Sokol.
Green Cell.
We have prepared the implementation of a new Green Cell brand product.
Tymbark.
We successfully launched a new brand product in the Polish, Romanian and Hungarian markets!
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