KFF.
We created a new visual identity and communication strategy for one of the oldest film events in the world!
the challenge.
Over the years, the KFF has garnered a slew of loyal fans, also in the film industry. But the growth of a number of newer documentary reviews and the pandemic-enhanced popularity of online cinema have accelerated the decision to make changes that will broaden the audience base and fill theaters with new festival-goers.
So far, the festival has built its image on the diversity of more than 200 titles, each year creating an original, artistic communication around a chosen main theme. The only constant element was the event's logotype.
the solution.
We proposed a creative idea - INSIDER. This allowed us to tell a wider target audience about the festival itself. We created a consistent visual identity, which will be used for the next edition of the event. We arranged content in social media and, thanks to a well-thought-out strategy, doubled the sales of festival passes. We also translated the design solutions into digital and the festival program book.
How to tell the story of such an iconic event?
The position of a festival-goer offers the best insight.
1k reactions.
Reakcji to social media posts
200 conversions.
Konwersji from the sales campaign
1.6 mln.
campaign reach1.6 mln.
the summary.
The right graphic language gave the brand emotion and a clear idea. The activities also translated into increased awareness and ticket sales, as well as building a new audience interested in the event. The new idea spread among festival-goers, and KFF will continue developing it during future editions. INSIDER has made it possible to organize all the activities of the Krakow Film Festival, and future editions will gain a coherent graphic design.
other realizations.
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