Hand Made agency's digital team has designed a new product page for the drug Melatonin LEK-AM.

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The main target group of the site is women who struggle with insomnia problems and are looking for information on its treatment. The purpose of the cooperation with Pharmaceutical Company LEK-AM Ltd. was to develop a new information architecture (internal linking structure) and visual design of the site. The agency's team prepared low-fidelity mockups, presenting the content of individual subpages, and provided post-implementation support. The site to the latest Google requirements in the context of search engine positioning.

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The agency's extensive portfolio of digital projects completed for the pharmaceutical industry and its experience in creating sites with video content was an important argument for the cooperation. Hand Made made proposals in terms of UX solutions and the implementation of LEK-AM's Melatonin spot “To the Sleepy the World Belongs” on the site, which perfectly answered our assumptions. The process of implementing the new site went very smoothly with great sensitivity and flexibility.

Filip Kopijer
Digital Marketing Manager

More than 80% of website traffic is generated by mobile devices. So the design process from the beginning focused on developing a mobile-first solution and creating the best solutions in terms of SEO.

Rafał Włodarczyk
Head of Digital Design w Hand Made

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Advertising agency Hand Made runs an in-house digital studio that supports brands in the UX/UI area, comprehensively designing digital products and services such as websites and webpages, corporate websites, landing pages and applications. Web design for the drug Melatonin LEK-AM is not the first realization for the medical industry. The digital department's portfolio includes the design of a corporate website for the HASCO-LEK brand and a website for Nestle Health Science.

LEK-AM is a company with entirely Polish capital, one of the most dynamically developing pharmaceutical companies on the Polish market. The manufacturing plant produces modern drugs that meet the stringent quality requirements of the European Union.

Hand Made has been designing real marketing solutions across all key channels for 18 years. The agency provides full-service strategic, creative and production support. Hand Made's effectiveness is confirmed by awards, industry reports and client evaluations, including being named four times among the best Polish advertising agencies in the Media & Marketing Polska report.