“The art of being Maczfit” is the slogan of the brand's latest campaign. A hand-made agency co-created the creative script with the Maczfit team and is responsible for the production and post-production of advertising spots.

In the campaign, the brand perversely says: “Do not start with a diet. Start with Machfit”, opposing the imposition of restrictions and supporting consumers in achieving everyday happiness on their own terms. The challenge in the campaign was to develop an engaging and non-distancing concept based on the slogan “The Art of Being a Machif”.

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The agency used the idea of a manifesto in the campaign, thanks to which the benefits of catering were told in a creative and encouraging way. There is also an abstract space in the spots

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which introduces a completely different style of communication than that characteristic of the category. As part of the collaboration, a series of television spots (30, 15, 8 and 6 seconds) and digital (15, 8 and 6 seconds) were created. The agency also prepared a key visual.

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Hand-made proposals in the field of UX solutions and the implementation of the LEK-AM Melatonin spot “The World Belongs to the Islands” on the website, which perfectly responds to our assumptions.

Philip Copier
Digital Marketing Manager Lek-am

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