The Sofin brand has established cooperation with the Hand Made agency. Its scope includes the ongoing maintenance of Facebook and Instagram, as well as the implementation of an image campaign in Meta.

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Hand Made is responsible for the creation of posts, texts and graphics, as well as media activities in the Meta ecosystem. The agency also prepared the brand's social media presence strategy and developed a consistent communication language - both visual and textual.

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Extensive image-building activities for the Sofin brand were also planned in SoMe channels. We were looking for an agency that not only understands the brand, but plans activities so that they fully fit into its strategy. Sofin - more freshness! Everyday - this is the campaign slogan that the Hand Made agency perfectly addresses in daily posts. We have been observing Hand Made's activities for a long time and are sure that our cooperation will be a pleasure for both parties.

Marta Oracka
Group Brand Manager at Sofin

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The brands' cooperation is the result of a successful tender. The Hand Made concept was recognized for its strategic approach and fit with the nature of the Sofin brand.

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On social media, we focus on reaching a wide group of women (25+), presenting a wide range of available fragrances in different price ranges. We focus on a gentle, everyday clothing refresher that can add a touch of satisfaction to any day. On Instagram, we focus on sensory, colors and essential oils, while on Facebook - where we have an older group of women - we also focus on rational benefits: performance, color protection and pet friendliness. Flowers, fragrances and the reality of the everyday home dominate.

Karolina Bargenda
Strategy Manager at Hand Made

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Sofin is a brand of laundry and fabric care products, present on the Polish market for many years. It offers a wide range of fabric softeners and detergents, combining effectiveness with attractive fragrance and affordable price. Sofin products are created with the everyday needs of consumers in mind, offering solutions tailored to different lifestyles and expectations.

Hand Made has been designing smart marketing solutions across all key channels for 19 years. The agency provides full-service strategic, creative and production support. Hand Made's effectiveness is confirmed by awards, industry reports and client evaluations, including being named four times among the best Polish advertising agencies in the Media & Marketing Polska report.