Nutella® and the Hand Made agency have extended their advertising cooperation. The agency has been successfully responsible for the brand's comprehensive communications for 5 years.

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Hand Made is responsible for communication strategy and offline and online activities for the Nutella® brand. It also provides photo and video production services, provides graphic design support and executes nationwide consumer activations.

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I consider the current year of cooperation with Hand Made, despite the difficult global situation, to be the most successful.

Łukasz Sasin
Country Category Marketing Manager Ferrero

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This year, the agency prepared for the brand, among others, the “Nutella® Unique Smile” or “Nutella® loves Poland” campaigns. - which translated into very good results for the brand. In both campaigns, it was responsible for the overall service - from strategy, through creation, to production of materials, including television commercials.

Advertising agency Hand Made provides clients with strategic, creative and production solutions across key communication channels. Hand Made's effectiveness is evidenced by awards, industry reports and client evaluations, including being named agency of the year four times (including “Brand Love Agency” and “Client Favorite”) in a Media & Marketing Poland report.

Nutella®, part of the Ferrero Group, came to Poland in 1992 and to this day remains the undisputed market leader in its category. Thanks to its unique taste, distinctive jar and consistent communication, it is one of the most recognizable brands in the world. World Nutella Day is celebrated on the 5th of February.