A Samsung brand campaign has been launched under the slogan “The magic of Christmas. Nothing more”. Hand Made Agency prepared the creative idea and was responsible for the production of graphic materials and an advertising spot featuring brand ambassador Wojtek Sokol.

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The agency was tasked with showcasing Samsung Galaxy products and their functionality, and highlighting the convenience of using the entire ecosystem of devices. The campaign includes digital activities on YouTube and VOD platforms, social media promotion, as well as activation on a dedicated contest website.

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The campaign showcases an ecosystem of Samsung Galaxy devices. The goal was to combine their functionality in a festive context and with Wojtek Falcon in the starring role. So we found something that these components have in common: NOTHING. “Nothing” is the title of Wojtek's album and a typical Polish answer to the question ‘what do you want for Christmas?’. And most importantly - NOTHING should not interfere with the magic of Christmas - just as nothing interferes with switching between Samsung devices.

Zofia Tarnawczyk
Senior Copywriter w Hand Made

The Hand Made agency was responsible for developing the creative concept, producing the advertising spot and graphic materials, as well as the design of the competition website and social media activity.

This is not the first cooperation on the Hand Made - Samsung line. The agency has been supporting the Samsung Customer Care brand for the past 3 years, designing graphic materials and animations for social media.