Hand Made advertising agency implements activities as part of the latest Duda brand campaign. As a result of the winning tender, the agency is responsible, among other things, for the television campaign and the comprehensive organization of the lottery.

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The Duda brand starts with extensive advertising activities and undergoes a rebranding. As part of the collaboration, Hand Made is responsible for the television campaign - including the scripts of the spots, the production and post-production of the spots. Advertising activities will be enhanced by a promotional lottery.

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We wanted to show the range of products — and not only in the final packshot. So we combined animation with appetizing shots of food and knew from the beginning that the effect would be great! The plan was also completed by shots dedicated to social media with the participation of all our heroes. In addition, we have composed a dedicated track that captures the atmosphere of the production.

Magda Ludwig
Agency Producer in Hand Made

When creating the scenarios, we took advantage of the elements of the new graphic design of the packaging. Finally, we created six spots — each dedicated to a different category of cured meats, with a unique hero and its own color code. Such a division allowed us to organize the product portfolio and give each of them an expressive, individual character.

Agnieszka Trzeciak
Creative Director at Hand Made

Hand Made is a full service agency whose key competences include, among other things, the organization of consumer activations — from concept creation, through implementation, to promotion. The agency has its own production studio, which allows full control over the process of creating materials, advertising budget and post-production. The studio specializes in the realization of 2D and 3D materials, visualization, animation, video production and complex advertising spots.

Director: Arek Żyłka; music: Marek Domański and Karolina Kidoń; food stylist: Ewa Gębska; production studio: Bites.

Duda for more than 30 years, it has been providing consumers with high-quality meat products, produced with respect for traditional recipes and attention to detail. Polish cured meats signed by the Duda brand are a combination of many years of experience, respect for the sausage craft and passion for the tastes of the family table.

Hand Made has been designing real marketing solutions across all key channels for 19 years. The agency provides strategic, creative and production support in the field of full service. The effectiveness of Hand Made is confirmed by awards, industry reports and customer ratings, including a four-time distinction among the best Polish advertising agencies in the Media & Marketing Polska report.