The Hand Made advertising agency is responsible for the new branding of the KWKR law firm. The cooperation included comprehensive branding activities, including the development of a corporate identity system and website redesign.

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The project began with the development of a new visual identity: brand idea, logo, brandbook and a set of marketing materials. The second stage was the redesign and rebuilding of the website in accordance with the new brand aesthetics.

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KWKR is a brand that stands out from the competition with its approach. So we opted for modernity, confidence and technological freshness. The result is a sign that combines massiveness with precision, and is complemented by an intense cyan color - a symbol of courage and innovation.

Rafał Włodarczyk
Head of Digital Design at Hand Made

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The new positioning of the law firm is encapsulated in the slogan Behind Your Growth. which reflects KWKR's role as a strategic partner for growing companies, working hand in hand with clients, anticipating challenges and supporting in key decisions.

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Instead of the typical legal tone, we chose language based on effectiveness and solutions. It's communication aimed at companies seeking concrete support for growth, not just legal advice. As a result, we achieved the tonality that the client wanted all along.

Rafał Włodarczyk
Head of Digital Design at Hand Made

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With the project for KWKR, the agency is strengthening its position in the digital branding field, offering clients solutions that combine strategy, technology and design.

Strategic approach to partner selection

The decision to work with Hand Made was the result of a carefully conducted selection process. We believe that it is crucial that legal advice be useful to the client. Clients invariably need lawyers who understand the business and can think strategically. And we expect the same from our partners," explains Michal Konieczny, managing partner of KWKR.

We decided that we wanted to carry out this project with a company that generates a broad view of marketing and branding efforts, rather than specializing solely in law firm services. Like us, we are recognized in legal rankings, so we wanted to work with experts who confirm quality with awards in their industry.

Marcin Wierzbicki
Managing Partner at KWKR

The process of selecting the agency was coordinated by Bogdan Setlak, responsible for marketing and communications at KWKR. - After meeting with many respected agencies in the Krakow and nationwide market, Hand Made stood out not only for its professionalism, but above all for its understanding of our vision. In short, we were looking for an agency that would understand the specifics of the industry, but at the same time bring a fresh outside perspective. The Hand Made team was able to combine our legal experience with a modern approach to communications, says Bogdan Setlak. - This was the first such complex marketing project for us, so we especially appreciated the consulting support and flexibility in approaching our needs, he adds.

The first step in a long-term strategy

The logo had to reflect our character - reliability combined with modernity," comments Marcin Wierzbicki. - Hand Made presented us with many options, responded to our feedback, and as a result we got a fresh, dynamic logo that reflects the spirit of our law firm and the way we work with clients.

In the coming days, the law firm will also present a refreshed website. - We do not want to overwhelm our clients with an excess of novelties, explains Marcin Wierzbicki. We let them get used to the new logo first, and then we will present the full scope of the changes. This rebranding is just the beginning of a larger transformation. We also hope that our concept, developed in cooperation with Hand Made, will become an inspiring example of a creative approach in the legal market, he adds.

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KWKR is one of the largest law firms in Cracow. It serves clients from all over Poland and abroad, offering comprehensive legal services for companies and businesses. It combines support in many areas of law with business and strategic consulting for companies and enterprises. Repeatedly awarded in prestigious legal rankings, including Rzeczpospolita, Legal 500, Chambers and Partners, Forbes.

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Hand Made has been designing smart marketing solutions across all key channels for 19 years. The agency provides full-service strategic, creative and production support. Hand Made's effectiveness is confirmed by awards, industry reports and client evaluations, including being named four times among the best Polish advertising agencies in the Media & Marketing Polska report.