
Becherovka refreshes visuals in Poland in collaboration with Hand Made

Becherovka is betting on a new graphic design in its communications on the Polish market. Hand Made agency is responsible for developing materials to support the brand's presence.
This is Hand Made's first collaboration with Becherovka. The scope of activities included the development of BTL and digital materials to support the brand's presence in points of sale and social channels. Among other things, the agency prepared POS materials, animations for conferences and a series of posts for social media.
Becherovka is a brand with a distinct character and a rich tradition. The agency opted for a consistent, modern visual design that emphasizes the brand's elegance and authenticity. The client spoke highly of the final result and style of implementation.
Hand Made has been designing smart marketing solutions across all key channels for 19 years. The agency provides full-service strategic, creative and production support. Hand Made's effectiveness is confirmed by awards, industry reports and client evaluations, including being named four times among the best Polish advertising agencies in the Media & Marketing Polska report.