Hand Made has produced the latest campaign for the Samsung brand “SleepWell.” The production addresses an important contemporary social problem of not getting enough sleep.

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Hand Made is responsible for the creative concept of the campaign, the production of the video spot and digital creations, and the design of the dedicated website. The cooperation also includes activities with experts from the No-Stress Institute.

The spot places great emphasis on the consequences associated with sleep deprivation. So we see the symptoms of sleep deprivation, which - slightly exaggerated - look grotesque. Especially when they are punctuated by a belittling smile. It is this acceptance that is the problem addressed in the campaign.

Supporting its solution is the SleepWell by Samsung Guide, developed with experts. In turn, the latest product - Samsung Galaxy Watch 5 and 5Pro with sleep monitoring - reminds us that just having a watch is not enough. It's high time to learn a lesson and take care of your sleep.

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As a result, the ad campaign is thought-provoking, addressing an important social issue related to sleep deprivation.

Zofia Tarnawczyk
Senior Copywriter w Hand Made

The campaign is aired on digital channels and in selected movie theaters.

This is not the first cooperation on the Hand Made - Samsung line. The agency has been supporting the Samsung Customer Care brand for 3 years, designing graphic materials and animations for social media. Last year, Hand Made also prepared the creative idea and was responsible for the production of the advertising spot and graphic materials for the campaign “Magia świąt. NIC więcej”.

Hand Made designs communication solutions across all key communication channels. The agency provides strategic, creative and production solutions. Hand Made's effectiveness is evidenced by awards, industry reports and client evaluations, including being named agency of the year four times (including “Brand Love Agency” and “Client Favorite”) in a Media & Marketing Poland report.