OTO-MOTO.

We created a new communications platform designed to emotionally engage the audience.

Ekran komputera prezentujący stronę internetową serwisu Otomoto.

the challenge.

Looking for a car is more than just browsing ads. It's a lot of doubts, emotions and a need for certainty. After years of communication based on rational arguments, Otomoto needed a new way to reach potential customers.

the solution.

Otomoto is a service that can help with making the right decision related to buying a car. We told this story in TV spots and in a digital campaign – through 5 short videos created by our in-house animation department. We were also entrusted with comprehensive care of social media channels. Our activities were interrupted by the pandemic, which caused unexpected restrictions. However, we remembered the positive emotions and quickly adapted the communication to the new circumstances, creating, for example, the first gallery of "beautifully unwashed cars" together with the users.

Ekran telefonu prezentujący stronę internetową serwisu Otomoto.
Ekran telefonu prezentujący stronę internetową serwisu Otomoto.
Baner reklamowy Otomoto prezentujący wnętrze sportowego samochodu.
Baner reklamowy Otomoto prezentujący czarny sportowy samochód.

Otomoto needed a new way to reach potential customers.

12,2 mln.

views of the spot on YouTube

6 mln.

viewers of the spots on Facebook

More than 1k.

responses to contest posts on SoMe

the summary.

Otomoto is constantly changing. The platform we have created allows us to emotionally engage potential customers, adapt changes and tell the story globally to all branches of the service in Europe.

other realizations.

Case study
Watch the spot
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Logotyp agencji reklamowej Hand Made w kolorze białym.
Case study
Watch the spot
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Google Maps
Powly
About
All projects